The challenge
Small traders often have little capital to buy stock and few people to turn to for advice as their business grows.
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Impact story
Rooted in the market: growing a roadside potato trade
August 7, 2025
Potatoes are a staple in almost every Kenyan kitchen, and a well-placed roadside stall can serve a steady stream of households every day. For this trader, a simple stall has become a source of income and independence.
As part of our enterprise and livelihoods work, the Cistern of Hope Foundation walks alongside small traders as they establish and grow their businesses. Our team makes regular visits to listen, encourage and understand what support will help most.
Market trade is not easy. Prices change, weather affects supply and some days are slow. Yet with persistence, good relationships with customers and careful management of stock, small traders like this one build businesses that support their families.
Help us support more traders to build lasting livelihoods. Partner with us today.
What we did
The Foundation supports and visits small traders, offering encouragement and guidance as they grow their businesses.
The change
A roadside potato business serving local households and supporting a family.
Let's build lasting change together.
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